Google Search Brings Continuous Scrolling to Desktop

Google says the change is rolling out first for English searches in the US. Hopefully, Google will roll out this feature to additional markets and languages in the near future. The change mirrors the design of most social media feeds, where new content is continuously loaded as you scroll down a page rather than asking users to click or tap for more posts. Ideally, it will make searching quicker and should make it less important for websites to be on the first page of search results. Google previously said that “most people who want additional information” will typically “browse up to four pages of search results.” Google did not mention when the feature will be available internationally. Check Also: Microsoft Aims To Build ‘Super App’ To Fight Google & Apple Mobile Dominance