It’s a strategy that we’ve seen Microsoft pursue with TikTok. A TikTok contract, while not successful, would have provided Microsoft with useful data and an avenue for its multitude of other services. Founded in 2009, the social media platform flourished during the pandemic, users spent more time online. The stock cap of Pinterest grew by more than 600 percent when it swept away investors with its robust rise in sales and users. Usually, users pin photos on the website to add personal activities or hobbies such as wedding planning, home decor, or holiday suggestions to their visual wish lists. Under CEO Satya Nadella, Microsoft has bought several big firms. A few years ago, a $7.5 billion merger saw GitHub enter Microsoft, and the $26.2 billion LinkedIn takeover was Nadella’s first major purchase.
